Tel: 0407137699
1 Wyoming Avenue, Corio VIC Australia
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Yankee Sweetheart
AKA
Lexi DeRock
Lexi DeRock is an American hair and makeup artist and the creator of Yankee Sweetheart she is currently living and working in the Geelong area and is happy to travel on location within 2 hours of Geelong for special events.
Lexi started her career in beauty early, creating hair and makeup as well as wig design for various theater companies as a teenager in Northern California. She decided to turn her passion for creativity in beauty into a full-time career she could love doing each day. She received her formal training as a cosmetologist and esthetician at the original Aveda Institute in Minneapolis, MN.
She continued to hone her craft on the West Coast in Washington and California. Working on various film and fashion projects, maintaining a clientele in the salon and receiving advanced training from some of the top stylists in the area.
She relocated to Paris in January, 2008 to be at the center of all things fashion and to fully imerse herself in film, print, and digital media.While in Paris she has had the privilege to work with such amazing designers as Max Chaoul Couture, Delphine Manivet, Eden Wynter, JMade, and Loxwood designing beautiful hair and makeup for their collections.
Her work has been featured in various publications such as Paris-based Technikart Magazine, La Grande Seigneur Magazine, First Luxe Magazine and UK-based Hair Style Magazine, as well a various style and fashion websites including Destinationluxury.com, cecinewyork.com, and Americanacinemablog.com.She was proud to be the makeup and hair artist of the team who produced How Martine Boulier Lost Her Hands in the 2010 48-Hour International Film Festival.Her work as a wedding hair and makeup stylist has been regarded as some of the best in the industry being featured in various magazines and websites dedicated to showcasing the latest in bridal beauty and fashion including Martha Stewart Weddings, Stylemepretty.com, 100layercake.com, getmarried.com, desirewedding.com, theknot.com and my-wedding-concierge.com to name a few.Lexi is proud to offer full salon services such as cuts, color, styling and makeup for every day or special occasions as well as consultations and lessons in hair and makeup in the comfort and convenience of her client’s homes or hotel rooms.
Lexi specializes in vintage hair and makeup and wedding and special event hair and makeup.
Lexi is the Author of Vintage Hair and Makeup book Decades of Style a step-by-step guide to looks of the 60's and 70's.
Lexi's passion for photography, vintage and fashion led her to create her blog Voluptuous Vintage Vixen and promote vintage beauty to women of all sizes.
Lexi's main photography focus is bridal, engagement, pinup and boudoir. She prides herself on making each of her clients feel special and heard and giving them the amazing experience and look they dream of.
In Dec of 2013 Lexi relocated to Melbourne, Australia and as of Dec 2014 she is now based in Geelong West where she has opened Yankee Sweetheart Beauty Parlour and Vintage shop.
Lexi is always happy to collaborate with interesting and creative photographers, models, stylists and publications. Do not hesitate to contact her if you have a project of interest or for more information on services.
vintage hairdresser Lexi DeRock working in Yankee Sweetheart Salon in Geelong Victoria
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